Promotional products have come a long way. When you hear the term promotional product, what first comes to mind? Most likely, you think of a small, handheld item or gadget, such as a pen, branded with a company logo and usually given out or received at an event or trade show. While this is correct, it only narrowly suggests the types of products and solutions that companies can procure, decorate, and/or brand for their clients.
Today, promotional products are thoughtfully designed, style-forward essentials that blend into everyday life. From elevated drinkware and coolers to luxe tech accessories or inexpensive pens, stress balls, and hand sanitizers, to umbrellas, sweatshirts, and hats, these curated items do more than promote a business—they enhance the way we live, work, and connect. For any budget and item with a logo on it, Burns Branding will get it done.
Co-owners Ryan and Aubree Burns founded Burns Branding, LLC, a promotional products distributor located in Nashville, Tennessee. With nearly a decade of combined industry experience, the husband-and-wife pair shares a passion for serving businesses, families, and individuals alike with a top-notch A-to-Z service process for branded merchandise solutions. As a promotional products distributor, they can source products from a vast array of suppliers and manufacturers and line up the appropriate decorator(s) best suited for the job. If you bring a need or an idea to them, they will handle the entire process from start to finish.
Ryan and Aubree love the promotional products industry and thoroughly enjoy both the business and creative sides of their operations. While the terms promotional products, swag, or merch effectively encompass the industry and types of products utilized by Burns Branding, LLC, Ryan and Aubree prefer the term Elevated Merch. They feel it represents how branded merchandise and apparel add value and recognition to the businesses and clients they serve. During the initial consultation with Ryan or Aubree, they will walk through their hands-on process from start to finish, ensuring high-level communication at each step.
Burns Branding delivers a seamless, personalized experience through its service process and product solutions. Clients enjoy a full suite of offerings — from product recommendations, sourcing, and design/decoration guidance to complete design/decoration implementation and custom product mockups and idea boards. Their expertise also extends to Adobe Illustrator file conversions, logo consultations and design, ensuring every detail meets the highest standard. With attentive order management, timely delivery, and even personal hand-delivery when appropriate, Ryan and Aubree provide a level of care that makes the branding journey smooth and worry-free.
Promotional products are more than marketing materials — they’re practical tools for building relationships, reinforcing brand identity, and staying top-of-mind. By choosing items that elevate daily routines, businesses can create a lasting connection with clients that feel personal, thoughtful, and genuinely useful. Let Burns Branding help you find the perfect printed promotional merchandise for your business branding, trade shows, events, corporate gifts, and custom swag. They would love to serve you and be a part of your process!
For additional information, visit BurnsBranding.com. You can also email Ryan@BurnsBranding.com or Aubree@BurnsBranding.com and follow them on social media @BurnsBranding.
Fun fact: the domestic promotional products industry is just shy of $28 billion per year, while the global market is nearly $90 billion per year! At such a scale, there exists a myriad of uses for promo products and branded merchandise, the top ten of which include:
Brand recognition, Brand/Product Awareness, Corporate Identity, Public Relations and Goodwill, Customer Retention and Appreciation, Sales and Referral Generation, Employee Communications and Recognition, New Product Introduction, Behavior Motivation and Incentive Programs, and New Client Acquisitions.
The top ten industries utilizing promotional products: Healthcare, Business-to-Business Services (B2B), Manufacturing, Financial Services, Retail Construction, Higher Education, Food and Beverage, Non-Profit, Technology
